![]() Behaviors: Behaviors use the Facebook Pixel (discussed below) to target users.Let’s say you’ve got an eCommerce store that sells R&B records, you could target users who have liked vintage record player pages, music pages, R&B artists, jazz pages, etc. Interests: Interests are really helpful in defining a target market.Facebook offers a ton of demographic options. Demographics: Demographics means data relating to a population, like age, sex, income, marital status, etc.You can get more specific too, like targeting them where they work vs. Location: You can target users by state, locality, zip code, country, etc. ![]() Keep in mind that you can use any combination of the targeting methods listed below. Like we mentioned, there are literally hundreds of ways to target people. Let’s take a look at Facebook’s primary targeting methods: Targeting on Facebook The above examples are just a couple of the many hundreds of ways to target Facebook users. Or for this ad, Soylent might target vegans, people that like working out or moms that have recently liked their Facebook page or Instagram post. Or we could use Pixel (more on Pixel below) to target users who have visited the GoPro purchase page but didn’t complete the purchase. For real.įor this GoPro ad, we might target photographers or people that love to hike or ski. Also targeting options include age, location, gender, job title and much more. ![]() You can target super specifically, like by the amount of education or income. The “target” or “market” that you’re going to advertise to is called, “audience” on Facebook. In this article, we’ll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target. To get the most out of your social media advertising dollars, you’ll need to zero-in on your audience. With over 2 billion active users daily and an average use time of 35 minutes per user, it’s a top spot for B2C and B2B advertising. There’s never been a better time to be familiar with Facebook Ad targeting.įacebook has hundreds of targeting and ad demographic options.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |